Cesar Hernandez
Senior Graphic Designer / Art Director
Milwaukee, US.About
Highly accomplished Senior Graphic Designer and Art Director with plenty years of strategic creative experience, specializing in driving brand growth and achieving client project goals across B2B and B2C sectors. Expertly leads innovative creative initiatives from concept to delivery, encompassing art direction, digital/print design, identity, brand development, and UX design. Proven ability to collaborate effectively with cross-functional teams and clients to deliver impactful, integrated creative solutions in fast-paced, evolving environments.
Work
Battle Company
|Art Director
Oak Creek, WI, US
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Summary
Leads creative strategy and execution for Battle Company, overseeing innovative design projects from concept to delivery and establishing creative direction.
Highlights
Directed and delivered innovative creative work for diverse business initiatives, from initial concept to final execution, ensuring alignment with strategic briefs.
Established comprehensive creative direction, style, and methodologies for assigned projects, significantly enhancing brand consistency and market presence.
Oversaw and contributed to the development and implementation of integrated concepts, amplifying brand messaging and achieving client objectives.
Collaborated closely with the owner to define project scope and deliver high-impact visual solutions across various platforms.
Cesar Hernandez Design LLC
|Freelance Creative / Art Director
Minnetonka, MN, US
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Summary
Operates a freelance design consultancy, delivering comprehensive creative solutions across diverse mediums for multiple clients and agencies.
Highlights
Implemented full-spectrum creative solutions for advertising, print collateral, package design, trade show exhibits, in-store point-of-sale, email, and website design.
Managed multiple client projects from concept through final production, ensuring high-quality deliverables and client satisfaction.
Collaborated directly with B2B and B2C clients and agencies to translate complex requirements into compelling visual narratives.
Successfully delivered diverse design projects, demonstrating versatility across various industries and creative challenges.
MinMor Industries
|Senior Graphic Designer / Art Director
Minneapolis, MN, US
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Summary
Provided comprehensive art direction for Mission Nutrition and Notables school's promotional divisions, managing projects from concept to completion.
Highlights
Directed all art and design for Mission Nutrition and Notables school's food and incentives promotional divisions, impacting nationwide campaigns.
Collaborated with marketing and account executives to complete multiple projects, ensuring timely delivery and alignment with strategic goals.
Led brainstorming sessions to develop robust design guidelines, standardizing visuals for nationwide school nutrition and health kid incentive promotions.
Managed the creative lifecycle of promotional materials, from initial ideation to final production, enhancing campaign effectiveness.
DCI Cheese Company
|Senior Graphic Designer/Marketing Associate
Richfield, WI, US
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Summary
Developed and designed diverse marketing and packaging materials for specialty cheese products, coordinating closely with marketing and sales teams.
Highlights
Developed specialty and private label cheese packaging, contributing to product differentiation and market appeal.
Designed a wide range of marketing collateral, including sell sheets, brochures, catalogs, flyers, recipes, and sales presentation kits, supporting product launches.
Coordinated and art directed in-house food photo shoots for new products and line extensions, ensuring high-quality visual assets for promotional materials.
Managed project timelines and collaborated with marketing and sales teams to ensure timely delivery of design assets for product launches and promotions.
Bajer and Sportpet Design
|Art Director/Senior Graphic Designer
Milwaukee, WI, US
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Summary
Established and led an in-house art department, drove comprehensive re-branding initiatives, and secured partnerships with major retailers.
Highlights
Established and grew an in-house art department, recruiting talent within a one-year timeframe to build a high-performing creative team.
Led the re-branding of all products, including laundry, storage, ironing, and pet furniture SKU items, significantly modernizing brand identity.
Secured and drove business from key Fortune 100 retailers, expanding market reach and increasing product visibility.
Customized and implemented brand guide templates to standardize design processes and assist the art department in meeting deadlines, improving efficiency.
Education
Milwaukee Institute Of Art And Design
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Bachelor Of Fine Arts
Fine Arts
Languages
Spanish
English
Skills
Creative Direction & Strategy
Art Direction, Brand Strategy, Creative Leadership, Concept Development, Design Guidelines, Client Solutions, Project Management.
Graphic Design & Production
Digital Design, Print Design, Identity Design, Brand Design, Package Design, Advertising, Print Collateral, Trade Show Exhibit Design, In-Store Point-of-Sale (POS), Email Marketing Design, Website Design, Photo Manipulation, Digital Photography.
User Experience (UX)
UX Design, User Interface (UI) Principles.
Software & Tools
Adobe Creative Suite / Cloud (Illustrator, Photoshop, InDesign, Dreamweaver, Muse, Acrobat), MAC OS-X, Microsoft Office 2011.